Thursday 28 July 2011

Rezidor sign deal on $25m Park Inn with Apapa Hotels


The Rezidor Hotel Group, one of the fastest growing hotel companies in the world. The group features a portfolio of more than 380 hotels in operation and under development with 81,700 rooms in more than 60 countries. Rezidor operates the brands Radisson Blu Hotels & Resorts, Hotel Missoni, Regent Hotels & Resorts, Park Inn and Country Inns & Suites;  mostly in Europe, Middle East and Africa., has entered into an  agreement with the management of Apapa Hotels Limited for the development of a four –Star Radisson Hotel, in the heart of Apapa, Lagos, which will cost $25 million.
The 103 room hotel  is located at  Emotan Road and Oduduwa Street in Apapa, a major port and mixed use suburb on the mainland to the west of Lagos Island, Lagos, Nigeria.
Specifically, the project sponsor, Apapa Hotels Limited, has signed a management agreement with Rezidor Hotels APS Danmark (“Rezidor”) to manage the hotel under the Park Inn by Radisson brand. The development entails the conversion of existing buildings into a hotel, involving interior and some exterior remodeling and renovation, as well as design and construction of specific adjunct facilities.

The Rezidor Hotel Group, according to PRNewswire, is one of the fastest growing hotel companies worldwide, announces its 7th hotel in Nigeria: The Park Inn Lagos, Apapa featuring 125 rooms is already under construction .
The Park Inn Lagos,  which is currently under construction, is scheduled to be launched in the first quarter of 2013 and will comprise of 125 guestrooms, an all day dining restaurant, a sports bar, a 330 meter square of meeting space, an outdoor swimming pool and a fitness centre. The adjoining area will include a shipping business and will be heavily landscaped as well as park-like, which is a major advantage in Lagos.
Project descriptions had it that overall construction completion is estimated at 75 per cent with wet works nearly completed. However, outstanding work is mainly on the provision of electrical and water services; installation of furniture, fittings and equipment, landscaping and other external works. The first phase of the hotel is expected to open by the third quarter of 2011.
According to the Environmental and Social Categorization and Impacts (ESCI), the expected key social and environmental risks and impacts include occupational health and safety, traffic, hazardous materials, solid waste and wastewater. These risks and impacts are expected to be mitigated through design specifications and implementation of a robust social and environmental system based on good international industry practice.
The consultant also noted that no land acquisition or involuntary resettlement was required and no adverse impacts are expected to biodiversity, indigenous peoples or cultural resources within the project’s area of influence.
On the social categorization, the management agreement provides that Rezidor will take responsibility for the day-to- day operation for the property, labour relations, training, FF&E, daily and preventative maintenance programs, life and fire safety, housekeeping, laundry, security, kitchen, food and beverage, public relations, and local and international marketing.
The consultant further said that Rezidor has implemented a business program based on three pillars; namely; taking responsibility for health and safety of employees and guests; respecting social and ethical issues in the company, as well as in the community, and reducing negative impacts on the environment.
“Rezidor identifies and selects key stakeholders that are influenced or impacted by the company economically, socially and environmentally, and develops objectives for each that are reinforced by performance based targets. To implement the program, Rezidor has developed a business manual that outlines the procedures at all hotels for establishing the organizational structure, conducting sustainability performance audits; attaining independent third party certifications, ratings and eco-labels; implementing hotel specific action plans; and strategies for external communication of results,” sources said.
Speaking on the project, President of Rezidor,Kurt Ritter noted that “Nigeria is one of our key markets in Africa and extremely suitable for our dynamic mid-market brand Park Inn by Radisson. We are already developing a Park Inn in Lagos, Ikeja and have also established the brand in Abuja and Abeokuta.”
Besides, he observed that Lagos is one of the most dynamic hotel markets in Africa – but still lacking internationally branded hotel rooms as a result of a surging economy buoyed by high oil prices and high barriers to entry limiting hotel development. Apapa is the major port of the city of Lagos and has a high concentration of businesses related to shipping and petroleum.
Rezidor has identified the emerging markets of Africa as a focus area for future business development; the group currently has the largest pipeline in Sub-Saharan Africa and develops its core brands Radisson Blu (upper upscale) and Park Inn by Radisson (mid market) across the continent. Future openings include hotels in Addis Ababa/Ethiopia, Lusaka/Zambia, Kigali/Rwanda and Tete/Mozambique.

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